Automation system
Automated Real Estate Lead Qualification & Outbound Calling System
A three-workflow closed-loop system for real estate lead qualification: scheduled intake normalizes and deduplicates leads before dispatching authenticated outbound AI voice calls via Retell, inbound caller lookup matches phone numbers back to lead records, and post-call webhook processing analyzes transcripts, updates records, and routes qualified opportunities to human acquisitions handoff — with API response validation, failure routing, and monitoring throughout.
- Challenge
- Raw property leads needed consistent validation, qualification, calling, and follow-up without losing context between tools.
- System architecture
- Scheduled intake normalizes and deduplicates records, authenticated Retell calls handle outbound conversations, and post-call webhooks analyze transcripts before routing qualified opportunities to a human acquisitions queue.
- Delivery value
- The build turns disconnected lead tasks into a monitored flow with explicit validation, failure paths, and a clear human handoff.